Sustainability That Starts at the Farm Sustainability in the pet industry should be based on real practices, not just marketing messages. Coffee wood dog chews are a clear example of how responsible sourcing and thoughtful product design can support a circular economy in a simple, practical way. The story begins at coffee farms, where sustainability is already part of daily agricultural life. Retired Coffee Trees as a Valuable Resource Coffee trees typically produce beans for around 20 to 30 years. After this period, productivity declines and farmers must replace old trees to maintain crop quality. This is a normal and unavoidable process in coffee farming. Traditionally, retired coffee trees are

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